"Many a small thing has been made large by the right kind of advertising." Mark Twain

Hi. Thanks for visiting. MediaGuard is my current affairs journal on everyday issues and events. I'm specifically concentrating on what happens when media meets the real world.



Friday 29 November 2013

10 Things About .com

10 Things about websites they never tell you;

 1 There is scant correlation between what you pay for a website and how good it looks

2 How cool your site looks has zero bearing on Google rankings. Google is a 'bot. It can't see your site. It can't see images. It's sole quest is relevance not aesthetics

3 None of us can promise Google rankings. We don't know how much it will cost or how long it will take to achieve your best rankings. We are always guessing

4 How many links point to your site and from who ? You can see for free. And you need to.

5 Google judges your website for it's index based mainly on things happening away from your site. Your code and content is important. But not the most important determining factors

6 Before you "go after" a keyword, you'd be wise to qualify it. For free, you can see how many people in the UK enter a keyword per month. Stuff you fancy turns out to be obsolete. Check it

7 If your site is not ranking, you'll never get new business. No matter how good your site looks

8 If you rank well but have a poorly designed site, you'll never get new business. No matter how prominently you rank

9 To pick up new foreign business, host locally. Get out of the UK to get the business in

10 If you don't use hashtags on Twitter, you're not using Twitter! #SEO not SEO

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